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Norm Sperling

What if your club, institution, or company had access to a lot of the Science-interested public for a few days? What if they come to you, or meet you in a nice venue? What messages would you most want to get across? What could those contacts be best used for? What if you had 10 months to prepare? Around San Francisco, the Bay Area Science Festival is planned for October 29 - November 6, 2011. But hardly anyone I talk to has heard about it yet! One indication that the planning's cast in Jell-O?? rather than concrete is that they say it's going to be a 10-day event, but the days they list total 9. So it's not too late to get involved. If you're in the Bay Area, think through your optimum result from such a festival. Think through how to achieve it. Then contact the Festival folks to make sure you get included. I'd guess that the more self-contained your package, the easier it should be for them to include. Here's what I've gleaned so far: The University of California San Francisco is said to have received a grant to organize this as a "first annual" science-for-the-public event. Dr. Bruce Alberts, Editor of Science Magazine, heads the project. The Director is Kishore Hari, Science and Health Education Partnership, UCSF, Kishore.Hari@ucsf.edu. Their target audience includes 25% youth and families with little access

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